On-Page SEO - Search Engine Optimisation in Cambridge
On-Page Search Engine optimisation
SEO has traditionally divided into two main areas; on-page optimisation which covers what can be done on the pages of the website itself, and off-page optimisation which covers activity that takes place elsewhere (e.g. link-building campaign).
The most effective strategy however requires an integrated approach, on-page content promoted with an off-page link building campaign within the main social media channels. If you are more interested in on-page SEO, we should probably warn you that, although it’s still very important to optimise on-page factors, it’s extremely unlikely to work on its own unless your market is particularly niche.
What areas should be optimised?
The body copy, URL, images, page title, meta description and headers on your page can all be optimised for SEO.
The page title is the important one – the search engines put a lot of focus on this and it’s the bit that comes up above the URL in the search results, with the meta description appearing underneath. However, the quickest way to hit the over optimisation penalty is by simply filling this with keywords.
Images can’t be seen by the search engine robots scanning your webpage, so tagging these up correctly is vital. Appropriate file names and image descriptions will help, but remember that the descriptions are also used by people too.
Optimising the URL brings a number of benefits, as well as increasing your chances of ranking. Including the appropriate keywords in the URL gives anyone looking at the URL a better understanding of what page it’ll go to. Example below:
On-Page SEO package for your website will include:
Always start with keyword selection, research and testing
Meta Description tag
Internal linking strategy
Site maps, both XML and user facing
Usability and accessibility
Track target keywords
Expect results in 6-12 months
On-Page Optimisation from £249 (Depending on number of pages)
With On page search engine optimisation being the first step to any SEO campaign, This service is provided for each individual website to offer the most complete in-website analysis and optimisation.
Pricing starts from £249 for complete optimisation depending on the number of websie pages.
The optimisation will be carried out over a 10 - 14 day time frame.